Dr. John Spencer Ellis Reveals How Press Releases Help Med Spas Get Mentioned by ChatGPT and AI Search Engines

FOR IMMEDIATE RELEASE

Reputation Return introduces strategic press release methodology designed to maximize AI visibility for aesthetic practices while minimizing marketing investment

MIAMI, FL – September 25, 2026 – As artificial intelligence transforms how patients discover aesthetic treatments, med spa owners are searching for cost-effective ways to appear in AI-generated recommendations. Dr. John Spencer Ellis, founder of Reputation Return, has developed a press release strategy specifically engineered to influence how ChatGPT, Perplexity, Google AI Overviews, and other AI platforms recommend medical practices.

"Most med spas think press releases are old-fashioned marketing tools," says Dr. Ellis. "What they don't realize is that AI systems actively crawl news distribution networks when building their knowledge base. A strategically written press release distributed across major outlets becomes part of the information AI uses to make recommendations."

How Press Releases Influence AI Recommendations

AI answer engines like ChatGPT don't generate recommendations from thin air. They synthesize information gathered from across the internet, weighing sources based on authority, consistency, and relevance.

Press releases distributed through major newswire services appear on hundreds of high-authority websites simultaneously. When AI systems encounter the same information about a med spa across multiple trusted news sources, they interpret this as validation of that practice's credibility and relevance.

Research indicates that 84 percent of AI citations originate from earned media placements rather than paid advertising or owned content. This makes strategic press release distribution one of the most efficient methods for building the authority signals AI platforms evaluate when generating recommendations.

"Every press release we distribute for a med spa client appears on 400 to 500 news sites within 24 hours," explains Dr. Ellis. "That's 400 to 500 authority signals telling AI that this practice is newsworthy, credible, and worth recommending to patients."

The Reputation Return Press Release Methodology

Not all press releases influence AI equally. Reputation Return has developed a specific methodology that maximizes AI impact while keeping investment minimal for med spa clients.

Strategic Keyword Integration

Traditional press releases focus on grabbing journalist attention. AI-optimized press releases must also incorporate the specific phrases patients use when asking AI for recommendations. Reputation Return researches the exact queries patients type into ChatGPT—questions like "best med spa for Botox near me" or "where should I get laser skin rejuvenation"—and integrates these naturally throughout each release.

Entity Optimization

AI systems build profiles of businesses based on consistent entity information. Every Reputation Return press release reinforces the med spa's name, location, services, and provider credentials in formats AI can easily extract and associate with the practice.

Answer-Ready Formatting

AI platforms favor content structured to answer questions directly. Reputation Return formats press releases with clear statements that AI can pull verbatim when responding to patient queries. Rather than promotional language, releases contain specific, factual information about treatments, expertise, and patient outcomes.

Maximum Distribution Efficiency

Reputation Return has established relationships with distribution networks that place press releases on major news outlets, healthcare publications, and regional media simultaneously. This blanket approach ensures AI encounters the med spa's information across diverse authoritative sources without requiring massive marketing budgets.

"We've engineered a system where a single press release generates hundreds of authority signals," says Dr. Ellis. "For med spas competing against practices with much larger marketing budgets, this levels the playing field."

Why Traditional Press Releases Fail for AI Visibility

Med spas that attempt press release distribution without understanding AI requirements often see minimal results. Common mistakes include writing releases focused entirely on promotional messaging, failing to incorporate patient search language, distributing through limited channels, and neglecting the structural elements AI needs to extract information.

Dr. Ellis emphasizes that AI-optimized press releases require a fundamentally different approach than traditional media relations.

"A press release designed to get a journalist's attention looks completely different from one designed to influence AI recommendations," he explains. "Most PR agencies haven't adapted to this reality yet. They're still writing releases the same way they did ten years ago, wondering why their clients aren't showing up in ChatGPT."

The Compounding Effect of Consistent Distribution

Reputation Return recommends med spa clients distribute AI-optimized press releases on a regular schedule rather than only when major news occurs. Each release adds another layer of authority signals that accumulate over time.

This consistent presence keeps the practice visible to AI systems as they continuously update their knowledge bases. Practices that distribute quarterly see measurable improvements in AI recommendation frequency within six to twelve months.

Taking Action

For med spas seeking efficient methods to build AI visibility, strategic press release distribution offers one of the highest returns on investment available. Reputation Return's methodology delivers maximum exposure across major outlets while requiring minimal ongoing investment from practice owners.

The practices appearing in ChatGPT recommendations today are those that understood how AI gathers information and positioned themselves accordingly. Press releases remain one of the most powerful tools for influencing that process.

Learn more about AI-optimized press release strategies at reputationreturn.com.

About Reputation Return

Reputation Return is a leading online reputation management and AI search optimization agency specializing in medical practices, executives, and businesses. Founded by Dr. John Spencer Ellis, the firm helps clients build authoritative digital presences that earn visibility in AI-powered answer engines including ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.

Contact Information

Dr. John Spencer Ellis

Founder, Reputation Return

Phone: (480) 382-2464

Email: reputationreturn@gmail.com

Website: https://reputationreturn.com

Praxis Dental offering same day emergency dental appointments for Gold Coast residents 6 days per week

FOR IMMEDIATE RELEASE: July 07, 2016

Praxis Dental

www.praxisdental.com.au

075500 0811

info@praxisdental.com.au

  

Taking best possible measures to get our clients out of pain as quickly as possible.

Pacific Pines, Gold Coast, Queensland (PR Buzz): At Praxis Dental Pacific Pines we offer appointments 6 days a week so we are all set up with leading-edge dental technology to attend to your emergency dental needs promptly and comfortably, after all it is what we do every day.

We can handle the majority of urgent dental problems in a single visit. Our first priority is to assess the cause of your problem and address any pain or discomfort you may be feeling. Next step is to treat the cause and remedy the problem.

If for any reason your treatment can’t be completed in a single visit, we will clearly explain the issues and advise if the next step is urgent or not urgent.

Common problems Praxis Dental your Emergency Dentist Gold Coast can help you with

•           Toothache

•           Broken tooth or snapped off tooth

•           Pain when biting or drinking hot or cold liquids (teeth sensitive to temperatures)

•           Accidental injury

•           Missing tooth

•           Swelling and Gum problems

Call our friendly and caring Emergency Dentist Gold Coast staff at Praxis Dental 075500 0811 for answers to your questions.

About Your Company: At Praxis Dental, we believe that the best way to encourage oral health is through regular clean and check-ups, education and trust in your oral health provider. If you are seeking a dentist in the Pacific Pines or Helensvale area, it is important to trust your smile to an experienced, passionate and professional team.

Interview with Kris Degioia On Recent Forbes Nomination

(PR Buzz) -- Social Marketing Professional Kris Degioia, known for her leading role as social media specialist, marketer and business owner of WTF Multimedia, has been interviewed by Maria Rochelle regarding her recent Forbes nomination.

The complete interview can be found below. For more information, visit the media contact below to get in touch with Kris Degioia or her company WTF Multimedia.

1) Congrats on your nomination with Forbes as a Top Ten Digital Marketer, how does it feel to have so much success in this highly competitive field?

Kris: It's unreal! I'm very appreciative, and it's more validation to mused that hard work does pays off!

2) It says on your LinkedIn page that your main goal is to “My main goal in life is to do something that matters or say something different. Something that sets the whole world on its ear.  I want to do something better, with the time I’ve been given. I wanna try to touch a few hearts in this life. “ By the way, I love that because it sounds like what you want to do with your time while here is to make a positive impact on others not only professional  but personally. Tell me little more about this goal and how you’re doing this.

Kris: That is actually a quote from a song by lady antebellum "I was here" I was a victim of cyber stalking. I speak at conferences and counsel victims on his subject. I wish that when I was being stalked I had someone that I could talk to, I would like to think I am helping these survivors.

3) What attracted you to become a social media specialist?

Kris: When I left Google I knew I had to do something that stood out and was different, and social media marketing was it! It works for business and I'm happy to be a part of their success!

4) I know you stay busy with your business and family life, what keeps you motivated?

Kris: My clients that have been with me from the beginning, I would never have made it without them, they believed in me. I would like to thank Chad Turkett CEO of water removal services in Atlanta Ga, Steven Cady, CEO of Cady industries in Dalton Ga, James Springer CEO of All in Communication in Nashville Tn, and Amplify my Business in Ca!

5) In your downtime, what do you do for fun? Hobbies and interests?

Kris: love this question my response is always the same! I play trains with my son!

6) You have quite the following on Twitter and on LinkedIn as well.  You’ve written some incredible articles like your most recent one on LinkedIn “Secrets to Creating Perfect Social Media Posts”; do you think you’ll write a book on social media in the near future?

Kris: Find me the time and sure!

7) As a highly successful woman, what advice would you offer to women who want to succeed professionally in their fields?

Kris: common misconception is that it's easier being a woman when in reality it is not. My advice is stick to your guns, don't back down, be a bitch and ALWAYS be honest even with potential or existing clients. SUGAR COATING WILL GET YOU NO WHERE IN LIFE!

Interview By: Maria Rochelle

Press Contact:
Kris Degioia
CEO WTF MultiMedia
Office: 615-925-3889
www.wtfmm.com

Lose Weight now with the Innovative New Diet Slimming Perfume – No Pills No Shakes – just roll-on and smell when you feel the need to snack!

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Not only does Diet Slimming Perfume aid in the suppression of appetite and the increase of metabolism, it also has a range of health benefits that can help with energy levels and overall wellbeing. The perfume also helps to sharpen focus, resulting in better performance at work, and the natural stress relieving agent helps users make the most of their downtime too.

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Health Advocate and Author of Weight Loss 101 Kevin Pimentel Shares How He Conquered Obesity

Kevin Pimentel, a health advocate, acknowledges the fact that losing weight or switching to a healthier lifestyle can be a challenging task. This gives him the motivation of putting together a helpful guide that contains the information of his experience so far. He believes that by sharing his personal experiences he can be of help to other people's personal journey to make it as easy and as successful as possible. In this guide Kevin has included everything he wishes he had known right from the beginning.

Weight Loss 101: How I Conquered Obesity can be found at his website www.myweightloss101.com. In this motivational and educational guide, Kevin shares his cleanser and optimum health shake recipes. Definitely, this educational and content-rich guide can save everyone hours of frustration and thousands of dollars.

Some of the secrets revealed in this guide include how to take the first steps into healthy living, keys for achieving success, what items to avoid and why they are harmful, preparing the cleanser, preparing personal smoothie, tricks to eating healthier snacks, benefits of individual ingredients, a successful sample 3-week program, and more.

If you want free information on developing healthy habits make sure to visit the website for articles, reviews, video demonstrations and more. Once you are on the site, it is very easy and convenient to navigate. You can see the different sections on the top corner i.e. home, about, contact, members’ area, and the articles section for more valuable information about weight loss. You can also see some pictures of Kevin being able to achieve his goal of losing weight and conquering obesity. MyWeightLoss101.com helps guide and support anyone wanting to live healthier.

Site visitors can also download the FREE educational report that raises the awareness on the toxic ingredients that are present in the food and valuable info on how to avoid them. In this report the author exposes the most dangerous ingredients that are putting the consumers’ health at risk.

For those of you interested in trying to lose weight, or, if you are just attempting to maintain a weight loss, be sure to check out http://www.myweightloss101.com.

About Kevin Pimentel

Kevin Pimentel is the author of "Weight Loss 101: How I Conquered Obesity," creator of MyWeightLoss101.com, and a 24 year old advocate for health. MyWeightLoss101.com helps guide and support anyone wanting to live healthier. Kevin is delighted to share his experiences for others to find success without the struggles.