Craig Pepin-Donat is an established expert and author in the fitness industry with over 30 years of success operating fitness companies worldwide. Starting as a personal trainer in 1981 and growing to the top of his profession, Craig held positions as sales director, executive vice president and president for the then largest club chain in Manhattan, the New York Health & Racquet Club. Craig was president of the largest club chain in Northern California, 24 Hour Nautilus and played a key role in rebranding the company to 24 Hour Fitness, which grew into the largest club chain in the world. When the company expanded into Europe and Asia, he was appointed as executive vice president of sales and marketing where he managed an annual budget of over $50 million along with the sales, marketing and brand development for more 430 locations in 11 countries. He was also responsible for managing company spokespeople including Cindy Crawford, Magic Johnson and Pamela Anderson and he produced numerous photo shoots and television commercials in the United States, Europe and Asia. Craig also owned and operated his own fitness company and day spa which was voted best club in Jacksonville Florida.
Alarmed by the health care crisis in the United States, Pepin-Donat authored; The Big Fat Health and Fitness Lie and founded a platform called The Fit Advocate designed to enhance and protect the lives of health and fitness consumers. He also founded The International Health and Fitness Symposium and developed an audio based program and eBook called The People’s Guide to Health, Happiness and Longevity.
Craig is a partner in multiple international and domestic fitness and nutrition companies including dotFIT, the leading provider of online fitness and nutrition solutions for fitness clubs and leading brands. Craig is a founding partner of Crunch Franchise and Hard Candy Fitness and is a partner with Energy Fitness in Mexico City, California WOW in Vietnam and Sharecare, developed by Jeff Arnold, the founder of Web MD, featuring Dr. Oz.
Craig Pepin-Donat is an established authority in the fitness industry. He was featured on the cover of Club Business International in November of 1992 and again in November of 1997, where he was described as the “Grand Master of multi-club management theory”. He was featured on the cover of Club Success Magazine in December, 2003 for the development of his day spa concept called, Now in Zen Day Spa and he was featured on the cover of Club Insider Magazine in May of 2007 for his innovative work related to his book. Pepin-Donat has been interviewed for numerous feature stories and articles for print, radio and television, including Time Magazine, the New York Times, New York Magazine, Crain’s New York Business, and Entertainment News.
A dynamic public speaker, educator and motivator, Craig has trained thousands of fitness professionals all over the world. He has created numerous professional training programs, manuals, seminars and videos, based on his simple formula for success that have helped millions of people get on the path to living a healthier and more active lifestyle.
Pepin-Donat is a certified Pilates instructor and has held multiple national fitness certifications. He founded icanBody and launched his YouTube channel www.YouTube.come/icanBody and social network, www.Facebook.com/icanBody and www.Twitter.com/icanBody to deliver a humorous message to help raise the level of awareness of the benefits of fitness and nutrition. In his first production, Eating Chocolate Bars he was described as “Weird Al Yankovic meets Jack LaLanne.”
Craig@dotFIT.com • B-904-220-6395 • C-904-614-0423