A tote bag is a fantastic item to give out at a conference, exhibition, or any marketing event where people receive a selection of things to take with them.
On a practical level, they are convenient and useful. Marketing literature, free samples and any kind of promotional materials can easily be stored inside for handy transport.
Tote bags also have the potential to look great, and can be extremely effective in attracting attention. For example, as people carry them around an exhibition hall, an eye-catching tote bag will make people ask; "What's in that bag?" Or; "Where did he/she get that?" This will draw more attention as well as customers to your stand.
After the event, if people find them attractive enough, tote bags continue promoting your message. People will carry them into the office, or use them to take hand-outs and other bits-and-pieces to meetings. This could be useful if you want to reinforce people's memories of a certain event, or remind them of an important conference message.
When you sit down and design a tote bag, ask yourself what it is you'd like it to do. Is it more important to attract attention, and make a splash? Or, do you want people to use your bag over and over again? The answers to these questions will influence your choices of style, quality, color and branding.
If it's impact you're after, you might choose bright colors and bold branding. If you're looking for repeat usage, invest in a high quality tote bag with useful features, like side pockets and pen holders. There are a number of ways to add value to the tote bag you offer - canvas is a must, but beyond the material used you can enhance it with multiple other features or fill it with other promotional items.
Whatever you want your tote bag to do for your brand, think of it as a stylish fashion accessory. Think about how the fashion industry has used bags to promote designer brands, and try to create something truly iconic for yours. A well designed, properly targeted tote bag can be immensely successful as a branding tool for your business. Just make sure it effectively represents your company and what it has to offer to the people in your niche and you can be sure it will be a smash success at your next trade show or community event.
Use your promotional tote bags to put your business on the map with a stylish, useful tool that your customers will enjoy.