Italy has long been associated with the weaving and production
of fine textiles since hundreds of years. Time honoured traditions have been
handed down through the generations with globally recognised brands having
their roots deeply seeded in Italy. Those who have been lucky enough to
sleep in Italian
Duvet Covers and bed linens know what quality means. Over the last 40 years as the Far East
and other low cost destinations flourished servicing the mass market, mass
produced volume business, Italy suffered with many smaller factories and
weaving mills going out of business, driven by this culture of low cost
manufacturing.
However, as consumers become more and more selective as to
what products they want to buy, how they are made, what materials are used and
the brand associated to those products, Italy still provides the leading hub
for manufacturing quality products. With a large percentage of luxury textiles
woven in the North of Italy, and areas such as Como, Bergamo and Torino
renowned for fabrics such as silks, fine cottons and wools, Italy is still
considered the home to the best brands in home textiles and bedding.
In addition to the knowledge and craftsmanship of Italian
textile mills, the physical aspect of weaving bed linens and bedding means the
looms to weave the fabrics has to be extrude wide – 120” or 300 cm or more.
These Italian looms have the ability to weave very fine cottons as example including
the highest blends of Egyptian, Puma and
Sea Island Cottons. This knowledge of weaving has been passed down generations within
family businesses, leaving fascinating archives of fabrics that have been
produced over the last 100 years.
The term thread count is widely used by companies to say they
have a quality product ( the higher the thread count the better ) but in fact
this is not true as its dependent of the quality of the yarn and the fabric
itself. So you can have a super high quality 300 or 600 thread count fabric
that feels better than a “ 1000 + thread count. Italian woven fabrics have what
is called a nice hand to them, they feel right on the skin, they feel high
quality and you can easily feel the difference between a cheap satin cotton and
a quality one.
The Italian mills also have specialty finishing and dyeing
techniques on fabrics that can give as example a soft vintage finish on Egyptian cotton by taking the fabric and washing it
in old Italian hot baths to yarn died fabrics that have incredibly rich and
deep colours and more. This craftsmanship is what Italy became famous for.
The pride of the skilled workers and weavers in Italy are a
far cry from the mass-market Far East production lines. The skill in finishing
and sewing goods in Italy is so different, often handmade depending on the product.
Many in fact consider the skills at a artisan level. From simple details of
quality of zips to embroidery to the standard of how it’s folded and packed,
everything is focused on quality.
This concept of industrially handmade, where small sewing rooms
focus on smaller production runs means the bed linens and bedding almost have a
personal touch to them. And importantly, knowing the conditions of which are
produced and the materials used in the production has become more and more
prevalent to consumers.
If you ask any leading retailers who are the top brands in
duvet covers and bed linens, most of the Italian manufactured brands will
come up. Indeed many of the top USA designer brands, source their fabrics from
Italy, again moving production out of the Far East as consumer habits change.
Italy itself has severe financial problems as a country, but
the traditional Italian textile industry is trying to adapt, adopting new
working methods, faster times to market and more competitive pricing combined
with the still present Italian design and quality ethos. Indeed the “ Made In
Italy “ line has long been associated with quality and style, perhaps now
consumers start to value it more than ever.
With the advent of direct to consumer home textile ecommerce
businesses, cutting out middle men, offering a unique product range that is
both quality and design led whilst fair value for money, means once again Italy
will hopefully be on the lips and bedrooms of all customers – Lovingly Made in
Italy.
You can buy handmade Italian duvet covers and bed linens at ZigZagZurich at direct to consumer prices,
click here for more information. Website: www.zigzagzurich.com
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