FOR IMMEDIATE RELEASE
As national research confirms women use telehealth at
substantially higher rates than men across every age bracket, Nevada-based
board-certified family nurse practitioner Nika Asistio, APRN, FNP-C, explains
the structural reasons women are leading the shift — and how PRISM Medical Care
is responding to the healthcare realities Nevada women actually face
Henderson, Nev., Oct. 8, 2026 — PRISM Medical Care, a Nevada-based virtual
primary care practice founded by board-certified family nurse practitioner Nika
Asistio, APRN, FNP-C, today addressed a consumer behavior shift reshaping
Nevada's healthcare landscape: women are using telemedicine at substantially
higher rates than men, driving the state's rapid virtual care adoption across
every age demographic. National research consistently documents this pattern,
and Nevada's severe primary care workforce shortage — combined with the
specific friction points women face in the traditional healthcare system — has
made the state one of the clearest examples of how women are reshaping
healthcare delivery through their virtual care choices.
The Documented Shift
Multiple consumer research sources confirm women lead
telemedicine adoption. FAIR Health's 2026 quarterly utilization data shows
women represent approximately two-thirds of telehealth claims across most age
categories. JD Power consumer healthcare research identifies women as the primary
household decision-makers for family healthcare across 80 percent of American
households. eMarketer's Healthcare Consumer 2026 report confirms women are also
the most active users of digital health information, telemedicine platforms,
and virtual care follow-through behaviors.
In Nevada specifically, where structural healthcare
access challenges compound the practical pressures women face, these patterns
are even more pronounced. Nevada ranks near the bottom of U.S. states for
primary care providers per capita. OB-GYN appointments in the Las Vegas Valley
routinely book three to six months out. Mental health care wait times stretch
equally long. For Nevada women managing family healthcare, their own health
needs, and demanding work schedules, the traditional in-person system
frequently fails to deliver timely, affordable, accessible care.
Why Women Are Leading the Shift
The reasons Nevada women are driving telemedicine
adoption are concrete and well-documented:
They coordinate family healthcare. Women make the vast majority of household
healthcare decisions — scheduling children's appointments, managing aging parents'
care, researching provider options, and tracking family medication regimens.
Virtual care dramatically reduces the logistical burden of this coordination
work.
They have more complex hormonal and reproductive health
needs. Perimenopause,
menopause, hormone replacement therapy, PCOS, birth control management, heavy
or irregular periods, and other hormonal concerns require ongoing clinical
attention that the traditional system frequently cannot provide at adequate
cadence. Virtual care enables consistent follow-up at a frequency hormonal
management actually requires.
They experience the healthcare system differently. Women's health concerns are documented to be
dismissed or under-evaluated in rushed in-person appointments at higher rates
than men's concerns. The longer visit times and thorough listening approach
that characterize nurse practitioner-led virtual care addresses this systemic
gap directly.
Virtual care removes specific friction points. Childcare arrangements, time off work,
transportation logistics, and privacy concerns about mental health or
reproductive health all disproportionately affect women. Virtual visits from
home eliminate these friction points entirely.
They are leading the mental health conversation. Women experience anxiety and depression at
higher documented rates than men and seek mental health care more frequently.
With Nevada psychiatric wait times stretching three to six months, same-week
virtual mental health support through primary care has become essential
infrastructure for Nevada women.
They prioritize same-provider continuity. Research consistently shows women value
ongoing clinical relationships, longitudinal medical history, and provider
continuity more than transactional care. The same-provider model virtual
primary care enables aligns with these preferences.
How PRISM Medical Care Serves Nevada Women
PRISM Medical Care has built its clinical model around
directly addressing the healthcare realities Nevada women navigate daily. The
practice provides comprehensive virtual primary care covering the full scope of
women's health concerns:
• Birth control prescribing and management
• Hormone replacement therapy (HRT) for
perimenopause and menopause
• Bioidentical hormone options when clinically
appropriate
• PCOS evaluation and management
• Heavy or irregular period workup
• Endometriosis symptom management
• Postpartum care coordination
• Medical weight management including GLP-1
therapy
• Integrated mental health support
• Thyroid disorder management
• Preventive care and cancer screening
coordination
• Family healthcare coordination for children ages 3+
Access specifics address the practical realities women
face: most patients are seen within 24 to 48 hours of booking, same-day
appointments are frequently available, the practice operates seven days a week
from 9 a.m. to 6 p.m. by appointment, and transparent self-pay pricing ($150
initial visit, $100 follow-up, $75 focused follow-up) allows realistic
household budget planning. Medicare is accepted. All visits happen through
Tebra, a HIPAA-compliant electronic health record system encrypted to federal
healthcare privacy standards.
Statement From Nika Asistio, APRN, FNP-C
"Nevada women have been navigating a healthcare
system that fundamentally wasn't designed around their actual lives, and
they've quietly started voting with their choices," said Nika Asistio,
APRN, FNP-C, founder of PRISM Medical Care. "They're the ones managing
their children's healthcare, coordinating aging parents' care, trying to find
time for their own medical needs between work and family responsibilities, and
dealing with hormonal and mental health concerns that traditional rushed
appointments can't adequately address. Virtual primary care removes almost
every structural barrier that was keeping Nevada women from getting the
consistent healthcare attention they deserve. That's why we're seeing women
lead this shift — not because telemedicine is trendy, but because it finally
fits their lives."
"What matters now is making sure Nevada women have
access to comprehensive virtual care rather than transactional telehealth
operations," Asistio continued. "Hormone therapy requires real
evaluation and ongoing monitoring. Mental health support requires same-provider
continuity. Weight management requires integrated primary care. Birth control
decisions require thoughtful clinical conversation. The practices that will
serve Nevada women well are the ones built to deliver real medicine
thoughtfully — not prescription mills optimizing for speed over outcomes.
That's exactly what we've built PRISM Medical Care to provide."
Honest Scope
A trustworthy virtual practice is clear about what it
does not replace. Pelvic exams, Pap smears, breast exams, IUD placement,
mammograms, and procedures requiring in-person evaluation still require
traditional OB-GYN or specialist care. PRISM coordinates referrals when
in-person services are appropriate while providing the comprehensive virtual
primary care that addresses the substantial majority of women's healthcare
needs.
About Nika Asistio, APRN, FNP-C
Nika Asistio is the founder of PRISM Medical Care and a
board-certified family nurse practitioner with over 11 years of clinical
experience spanning emergency medicine, critical care, primary care, urgent
care, and clinical research. Her cross-disciplinary background provides the
diagnostic breadth and clinical judgment required for high-quality virtual
primary care. As a family nurse practitioner, her training covers patient care
across the lifespan. She is also a mother of two, bringing practical
familiarity to family healthcare alongside her clinical expertise.
About PRISM Medical Care
PRISM Medical Care is a Nevada-based virtual primary care
practice delivering evidence-based, nurse-practitioner-led telehealth to
patients across the state. The practice operates with transparent self-pay
pricing, accepts Medicare, provides same-week appointment availability, and
treats family members ages 3 and older through secure, HIPAA-compliant virtual
visits.
Learn more or book a visit: https://prismmedicalcare.com
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