Raufarhöfn, Iceland – Elena Constantin, Founder and CEO of Food
& Traditions, immigrated to England where she studied Fashion Merchandising
and Marketing. Her passion for tradition and good quality food was inspired by
how her family would prepare their meals, especially when celebrating a
National Anniversary. By combining her love of food with her knowledge as a
merchandiser, the idea for the Food & Traditions website was born. She
joined forces with Andreea Dumitriu, a web designer who studied at the
Bucharest University of Art, and who has the same passion for local markets in
order to bring her idea to life.
Local Markets from around the world invite anyone who comes across them
to indulge in each of their senses. Be it taking in the colorful arrangements
of fresh produce or smelling the heavenly scents of fresh seafood and
traditionally prepared dishes which linger in the air and entice the visitor
deeper along the twisting paths between the booths.
Locals of every city visit these markets in order to purchase fresh
produce, meats, seafood and an assortment of spices with which to stock their
pantries at home, while tourists can visit these local markets in order to
learn more about the traditional cultures of their destinations. Each market
around the world varies in the selection of products they sell although a
majority of them are home to local farmers, butchers, fisherman, bakers, florists,
artists and craftsmen. Whether you are looking for spices and cheeses or
pottery and jewelry, you are likely to find it at the local market.
Food markets offer an insight to the culture and culinary lives of those
who live nearby and some have been around for hundreds of years, as in the case
of Enfants Rouges in Paris which has been running since the 17th
Century. Other markets are newer and celebrate the culinary diversity of the
city by offering traditional dishes alongside foreign delights. Whether your
goal is souvenirs to take home, a quick snack or a full traditional meal, local
markets offer every flavor of the local culture you could imagine.
In the world we currently live in, people look for cheap products which
are easily accessible, all the while forgetting that very often, the quality is
far more important than the price. If we look around we see how supermarkets
promote mass production in overseas locations with reduced costs. This means
they are able to add a hefty mark-up while still keeping their prices
affordable for consumers. This destroys the traditions of the community while
also impacting negatively on local and national production.
“Food is a central activity of mankind and one of the single most
significant trademarks of a culture.” Mark Kurlansky. This famous quote is the
guiding principle for what Constantin and Dimitriu hope to achieve with the
Food & Traditions site. They are passionate about local markets, the
traditional manner of preparing food and all things which make up the unique
aspects of any culture. "People should think things out fresh and not just
accept conventional terms and the conventional way of doing things,”
Buckminster Fuller.
About Food and Traditions
Food and Traditions was created in order to gather local markets in one
place and to promote the tradition and the uniqueness of home made products.
Bringing together the makers of home industry products and the general public
is their goal and this is done with the purpose of keeping tradition alive and
promoting local home-made products. To learn more about our company please
visit www.foodandtraditions.com.
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Media
Contact:
Elena
Constantin
Tel.
(+354) 864-8901
Email:
foodandtraditions@gmail.com
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